When you create an open-source project, you would want people to have access to it and use it. The world of open-source projects is, however, a competitive one.
Countless platforms are vying for the attention of visitors and users. But how does a new project stand out from the crowd? We sat down with Priya Gupta, the SEO manager at Casinoble.in, to gather insights on how to make your project more visible with SEO.
Insight From an SEO Expert
For Casinoble, a high-ranking online casino platform, the answer lies in a strategic approach to Search Engine Optimization (SEO).
“Our goal is to create informative and engaging content that attracts the attention of potential players,” explains Priya. “We use SEO best practices to ensure our content ranks high in search results for relevant keywords. We aim to make it easier for players who are actively searching for online casino experiences to discover Casinoble.”
Google searches play an important role in driving traffic to any website online. When you have your project hosted online, you can have a lot of visitors being directed from search engines. You can also handle SEO on your own. This is crucial for open-source projects, especially when you don’t want to incur costs for project promotion.
Getting Started: Catchphrases with Keywords and Links
The first thing to do is optimize the content in your git repository. This involves coming up with a catchphrase that describes your project. Your catchphrase should contain keywords which are crucial when Google decides what position your website should have. The phrase you created should direct readers to your GitHub repository.
You can also make a link to your home page with the catchphrase. You should place it at the top of the README for it to appear properly. Your website ought to be the first link if the project has a home page. Inside the README, you can also include a link to your git repository. Make sure to include a few keywords in the anchor text as well.
Additionally, you should utilize links to your site from other domains. Aim to include keywords on the links that point to your site, too.
Image SEO
Better visibility cannot be achieved without the use of image SEO. Including at least one image with keywords and text around the image is also something you should consider for better SEO. Each repo on GitHub has a generic image attached to it when you share the link to the repo on social media. You can take advantage of this by creating a banner that has your logo. Google will rank you higher if it recognizes the text in your image.
Utilize the Power of Medium Domains
SEO strategy goes beyond simply targeting keywords. Priya elaborates, “We focus on creating high-quality content that is informative, engaging, and optimized for search engines. This includes blog posts, game reviews, and informative guides that cater to the interests of potential visitors.”
As Priya explains, keywords and links are just the beginning, you can also promote your project through medium domains which tend to have a very high ranking. To achieve this, you just need to write an article or a blog post and get it posted on a trustworthy domain. If your project is huge, you can write 2 to 3 articles that explain how it works, its objectives, functionality, usability and every other important aspect of it.
Remember to include long-tail phrases and keywords in your articles because the aim is to rank higher in Google. Medium domains present an opportunity to hit two birds with one stone. First, you can promote your open-source project by linking it to the articles. People will find it and visit your website.
Secondly, you will be able to explain the project workflows, and users will know how to use them. With these SEO tips, you can successfully launch your desktop project in the thriving online community and enjoy wider visibility.